About Us

The Team

Our Services



Contact Us

JMS Planning & Development is an independent, boutique planning and development consultancy providing informed advice of the highest quality on all aspects of town planning







JMS Planning & Development is a boutique, town planning consultancy founded in November 2015 which specialises in providing authoritative, commercial, town planning advice, pragmatic practical solutions and a highly personalised service to our clients.  We are able to provide clear advice and opinion at all stages of a project from pre-purchase and due diligence, to the submission of an application through to the satisfaction of planning conditions.  We invest time and energy in all our projects working alongside our clients to a successful conclusion.


As a company we are intellectually creative and strive to adopt a proactive approach to pre-empting and resolving planning issues seeking to minimise uncertainty, avoid delays and enhance commercial viability.  We work for a wide variety of clients and are focused on creating and adding value wherever possible.  Our purpose is to provide trusted, tailored advice to our clients to deliver successful planning and development solutions.


Achieving a viable planning permission can be one of the most contentious and largest elements of risk to a development project.  Equally, it often adds the greatest value. We are very good at what we do and have an enviable track record of success.  Based on our experience and understanding of the planning framework and the issues associated with projects, we are often able to add value and secure success, even in the most difficult of cases.

About Us

Our Services & Expertise

We deal with and provide advice on all aspects of town planning. Our full range of planning services includes:-

• Planning Applications;

• Planning Appeals;

• Expert Witness Evidence;

• Planning Enforcement;

• Lawful Development Certificates;

• Site Searches Planning Audits and Development Appraisals;

• Initial Feasibility Work and Due Diligence Advice;

• Development Strategies and Risk Assessments;

• Asset Management Advice;

• Strategic Advice and Land Promotion;

• Retail Planning Consultancy;

• Defensive Planning and Objections;

• Project Team Appointments and Coordination;

• Development Plan Representations and Monitoring;

• Discharging and Management of Planning Conditions;

• Advertisements

We work closely with other fellow built environment professionals. We are experienced at putting together and leading teams to successfully deliver projects on time and on budget to meet clients' expectations.

The Team

Julian Sutton  - Managing Director


JMS Planning & Development was set up in November 2015 by Julian Sutton BA (Hons), MSc, MRTPI, who has more than 22 years of town planning consultancy experience as a response to, and a move away from, the larger multi disciplinary firm approach to provide a focus solely on the securing of planning permission and enhancing and protecting value through the planning process.


Julian is a commercially focused town planner with a property consultancy background who is widely experienced in all sectors of development planning including residential, commercial, retail, leisure and roadside uses. Julian acts on projects nationwide but has significant London experience and extensive contacts within London Planning Authorities.


Julian is also an experienced expert witness at Inquiries and has a highly successful track record of dealing with all forms of appeal.


When he is not “planning towns” Julian enjoys running, cycling and outdoor fitness and the occasional ski trip.


To contact Julian directly: –


Email: julian@jmsplanning.com

(t) 01986 785038

(m) 07525 131145

Jackie Ford - Director


Jackie qualified in 1998  and was formerly Planning Director with a national planning and property consultancy before joining JMS Planning and Development in 2018. Jackie has some 20 years’ experience in town planning including acting as the long term national planning advisor to a leading wine warehouse operator.


Her planning experience includes roadside and forecourt developments, retail warehousing and  large supermarket developments as well as advising on major mixed commercial and residential developments. Jackie has a commercial approach to planning understanding developer requirements and aspirations and providing honest and realistic advice.


In her spare time Jackie enjoys running and completing marathons. Having recently travelled to Boston, USA to compete  - she is now looking for her next international challenge! Jackie also enjoys family life with her two active children and husband.


To contact Jackie directly: –


Email: jackie@jmsplanning.com

(m) 07770 328674

Pamela Longhurst-Pierce – Assistant Planner


Pamela Longhurst-Pierce is Assistant Planner at JMS Planning and Development. In this role she is responsible for policy research and advice, supporting the team in securing planning permission for clients across the UK.


Pamela joined JMS Planning and Development in 2018 having completed a MA in International Planning and Sustainable Development with a Distinction/First Class Honours from the University of Westminster. She is a licentiate member of the Royal Town Planning Institute and is currently working towards becoming a chartered member.


Prior to this, Pamela worked as an architect and has experience in project planning and design for residential and commercial developments, office retrofitting and urban regeneration with projects in Europe, Latin America and the UK. She holds a BArch from the Universidad San Francisco de Quito in Ecuador.


Pamela has a keen interest in design, ranging from furniture to fabric and jewellery and is often to be found in London’s museums.  Other interests include nature conservation and architectural heritage.


To contact Pamela directly: –


Email: pamela@jmsplanning.com

(m) 07896 294785















T: 01986 785038

M: 07525 131145

E: hello@jmsplanning.com

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